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News and Events

NEWS - Sept 27 - Junk food to be banned in schools.Foods high in fat, salt or sugar are to be banned from vending machines and meals in English schools within a year. The ban from next September is being announced by Education Secretary Ruth Kelly at the Labour Party conference More: www.news.bbc.co.uk

EVENT - Sept 15 - National Walk to School Week. Campaign Coordinators are asking schools to build healthy hearts across the UK for this year’s International Walk to School Week.

The Walk to School campaign 2005 is focusing on the reasons why walking to school on a regular basis is such a great way of keeping fit – for both children and adults. During International Walk to School Week we would like as many schools as possible to join together to encourage more parents and pupils to leave the car at home and walk to school.

The theme of Walk to School Week in October is ‘Walk to School: It’s good for the heart’. We are asking schools across the country to help us to build healthy hearts across the country by walking to school. On Monday 3rd October 2005, can your school ask the children who have walked to school to stand in a heart shape in our playground or school hall? More: www.walktoschool.org.uk

NEWS - Sept 15 - Working mothers' skills 'wasted in dead-end jobs': Millions of working mothers are stuck on the "mummy track" in part-time, dead-end jobs that waste their potential and qualifications, says a major report today.The three-year study, funded by the Equal Opportunities Commission and the European Social Fund, says four out of five of the country's seven million part-timers, the vast majority of whom are women, are in jobs that do not maximise their skills. More: www.telegraph.co.uk

NEWS - Sept 12 - Flexible working hitting companies, says CBI: Businesses are being hit as more parents with young children request flexible working hours, the CBI claims. A survey of 420 firms for the CBI finds an increase in those reporting a negative impact as businesses spend more time dealing with requests from parents for flexible working. More: www.politics.co.uk

NEWS - Sept 10 - Working parents losing out on leave: MILLIONS of working parents nationwide could be missing out on time off that the Government says they should have, according to research by one of the UK's largest employment consultancies.

The findings by Croner Consulting reveal employers are not going far enough to enable staff to take advantage of parental leave rights. More: www.icwales.co.uk

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If you would like to know more about this exciting project, please email Jeff Payne or call on 01792 390 875 with brief details of your company.

We look forward to hearing from you!



NEWS - Sept 1 - The Advertising Standards Authority (ASA) concluded an advert for breakfast cereal "Shreddies" was misleading and should not be broadcast again in its current form.

The television advert for Cereal Partners UK, the makers of "Shreddies", exaggerated the relevance of "studies" into the benefits the cereal provided for children.

The ad showed a teacher with a class of children, followed by shots of the children having breakfast with a voiceover saying: "Studies show a breakfast like Shreddies helps give kids the mental energy they need to stay involved at school".

The ASA said there was only one piece of evidence to back the claim, based on a study of 29 children who ate Shreddies, another cereal, an orange-flavoured drink or nothing.

More at: www.themarketingblog.co.uk

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